Todays trend is the trend of search engines because user trust on search engine results and visit through the results a search engine displays in SERP (Search Engine Result Page). Therefore it is necessary for webmasters they develop their web site to the user as well as for the search engines. Basically Search engine optimization is a process to make a web site according to the search engine algorithms or guidelines. If your web site posses all search engine guidelines it will come automatically in good results means on page one or page two and as a results, traffic towards your site increase automatically. Through search engine optimization we increase volume of visitor by ranking very high in the results of searches using the most appropriate keywords which describing the products and services of your site. SEO is a process of arranging a web site's content to obtain high rankings in various search engines.