How to Choose Best Keywords for Your Business
These days, internet users are quite accustomed with the term ‘keyword’. In fact, ever since, internet search engines like Google have introduced keyword based search facilities, the importance of keyword research for the websites have been increasing in leaps and bounds.
Simply speaking, a keyword search is the process if looking for words anywhere in the record. Keyword searches are required when exact website address is not known to the internet user or when he want to find all probable options against a subject he is looking for is available in internet.
In technical term, in text editing and DBMS, a keyword is an index entry that can identify a specific subject in the internet. Thus, when an internet user searches a subject against a keyword, all related topics available with that keyword in them are enlisted in a specific manner.
Keyword research is very important part of online marketing or more precisely it is the foundation of SEO. To become a successful businessman in internet, one must have clear idea on how to do keyword research.
Thus, Keyword research is the practice of recognizing precisely which phrases and words are used on search engines most of the times when internet users are looking for a particular information. To find the best keywords for your niche, you need to undertake thorough research on the niche on two primary aspects –
• Search volume against those terms – There are many ways of getting relative monthly search volume. However, the best option is to use Google keyword planner. One needs to have Google Adwords account to access this facility.
• Relative competitiveness of the terms.
Keyword research is a critical part for search engine optimization (SEO) because when used correctly it provides a guideline for both the design and implementation of developing websites and writing its contents. To choose the best keywords for SEO, a professional keyword research process needs to be adopted.
How to find SEO Keywords?
Here are the most important steps to follow to accomplish an efficient keyword research –
Step 1 – First of all you need to list up all important topics based on your business. Then, think of all possible phrases and words applicable to each of these topics. You’ll come up with lots of keywords against each topic. Now think from the buyers’ perspectives. You can also take help of your close acquaintances in this matter. It will reveal the relative importance of these phrases and words in real world situation. You can also take help of Google keyword planner to get an idea regarding the relevance of these phrases and words. Also search your near competitors’ websites with these phrases and words. These processes will enable you to list up all relevant keywords. Your primary aim is not to find the best keywords, but to list up maximum number of phrases that your potential customers may use. Everyday more and more keywords are getting encrypted in Google search engine. Thus, another way of getting ideas for keywords is to search for the keywords for which your website is already ranking in SERP. For this purpose, you need analytics software like Google Analytics.
Step 2 – In another move, you can take help of search engine directly to come up with more keywords. This is an easy process, but often used by the researchers for finding the right keywords. While typing a keyword in the search engine, Google and other top rated search engines come up with all related topics at the bottom of the search page. Analyze these keywords very minutely, you may come up with many newer ideas. This is how to find good key words.
Step 3 – At this point you need to create a mix of ‘head term’ and ‘long tail’ keywords. Head term keywords are short keywords with a maximum of three words in it. Head term keywords are generally popular keywords more or less used by all of your competitors and also have huge search volume. Long tail keywords are those keywords with more than three words in it. Long tails are normally customized by the competitors. You too, must also look for maximum number of unique long tails.
Step 4 – This is the time for researching a bit on how the competitors are ranking on these keywords you have already chosen. Seeing the keywords their competitors are using, website owners often think that these are the best keywords for my website too. In fact, this is not the case always. Experts advise to research the keywords from different angles and if on certain keywords your competitors are really ranking high, you must also try to work on those keywords a little bit more to get high ranking and pulling high traffic.
Step 5 – After deciding the right mix of keywords, you need to curtail the list even further with some more quantitative data. You have lots of tools for doing that job like the Keyword word planner of Google Adwords and Google Trends.
Use the Google’s Keyword Planner to mark all the keywords that have way too little search volume. These keywords doesn’t help to keep a strong keyword mix. But before deleting these keywords you need to check out the latest trend histories of all these keywords and projections with the help of Google Trends. This helps to find whether some low volume terms are worth using right now. This is the best way to choose keywords for your Adwords when Google Adwords and Google trends are used to understand the relevance of all the keywords.
The Value of a Keyword
The value of a keyword is based on the two factors –
• The monthly search volume it fetches relative to the competitors’ search volume in respect of the similar type of keywords.
• The revenue earning potential of the keyword.
Keyword research trend is changing over time. Experts are now emphasizing more on internet users’ psychologies rather just on prevailing trends and assumptions. You should evaluate your keywords periodically. As you gain experience in this sector, you will be able to find newer ways of creating and applying more and more key words to boost up traffic to your website.