Opening a franchise is a form of business that provides a massive opportunity to earn considerable profits, with the comparatively lesser risk involved. However, the key to success with a franchise business is to penetrate into the local market, communicate/connect with the consumers to influence them and turn them into returning customers by promoting brand loyalty.
Engaging with the local community and producing according to their needs is quite important for franchises and failure to do so may cause the business to fail miserably.
While there are infinite means of communicating with local consumers, the Internet is the best channel to communicate your message and collect feedback from potential customers.
For successful internet marketing, a highly efficient local SEO strategy is essential. Here’s how to formulate an effective Local SEO for your franchise.
Localized Landing Pages
A landing page is more or less an entry point for a website. Creating localized landing pages for specific regions/countries is extremely important for franchises. As franchises are only dispensed by companies operating in multiple regions or countries, having specially customized landing pages, according to a certain region, is necessary due to the difference in languages and preferences.
Not only will localized landing pages make it easier to communicate with the local audience, but will also get your website listed high in the local rankings.
Ideally (if the budget cooperates), you should have separate websites for each country. It makes it much easier for the consumer to locate the company and gather information about it. Moreover, having a local website multiplies your chances of appearing amongst the top results in local search rankings.
Localized and Optimized Meta Title and Meta Description
This is another factor that a franchisee cannot afford to ignore. Localizing and optimizing your meta titles and meta description is a vital element of an effective local SEO strategy.
In order to rank your content higher in local listings, you’ll have to conduct research to identify the most common local keywords to include them in your meta title and base your entire meta description around it.
Optimize the Content
While most of the factors in SEO are variables, content is perhaps the only constant factor. With evolving dynamics and algorithms, the importance and influence of content remain unbothered.
Carving an effective and well-researched content strategy is the key to local SEO. While uploading content on a local level, the base content must come from the parent company. However, you must not copy it as it is. You must scale down the base content for a local level and rejuvenate it with around keywords.
Learn and Make Amendments
An SEO strategy cannot remain effective for a long time if no alterations are made in it, rather, it is supposed to be evolved according to the changing dynamics of the industry. To learn more about Local SEO and the factors involved in it, you can go over to learn more from Tom Johnston. There, you get to explore SEO in depth and learn quite a lot about how to formulate the perfect local SEO strategy for a franchise.