Enhance Your Inbound Marketing Strategy With PPC Campaigns

One of the most effective ways to market your products in the competitive online marketing scenario is through the use of a well planned inbound marketing strategy. The key is for those who are new to inbound marketing, to be found among millions of businesses. The fact is traditional marketing methods are not every effective. In fact, most of the niche targeted customers have resorted to blocking ads and other unsolicited attempts to sell products to companies.

Enhance Your Inbound Marketing Strategy With PPC Campaigns

Ways To Improve Inbound Marketing Through The Use Of PPC



If a well-planned inbound marketing plan is adopted it increases the prospects of greater online conversions while offering value to prospective clients. The fact is most of this takes a fair bit of time to effectively generate the desired results. Major search engines like Google do not index or rank content for a considerable period of time. Alternately a business owner will have to invest time and efforts to try to build a considerable following on social networks.



One of the most effective ways to improve results is through the use of PPC, which is known to assist in attracting relevant traffic effectively and efficiently. PPC (Pay per click) advertising is the only sure way tool to get a business’s content ranked high in search rankings. PPC is known to achieve definite results in directing targeted traffic to your content and website, which leads to greater conversions through click-through in the long term.  This is where the use of PPC in tandem with inbound marketing works the most successfully. It is a known fact that people choose organic search results more than paid ones, with organic traffic being more cost-effective.



Strategies To Initiate Inbound Marketing And PPC Campaigns



Generally,, as the norm is, it takes longer to rank for broad keywords that are more frequently searched and are the most competitive. So instead of opting for these inbound marketing best practices involve working with long-tail keywords that help to better target your niche audience and are easier to rank. The thing to bear in mind here is that it does take time and a consistent effort to improve organic ranking for any sort of keywords. One of the biggest advantages of PPC is its ability to rapidly appear to attain the top positions with search engines for broad or long-tail keywords. If you want swift results in the short term paying for being part of the search results is the answer.




While work is carried out to improve organic rankings through the use of on-page SEO, coming up with blog post ideas that attract your targeted audience, one of the most effective methods of attracting new visitors to a website is by simultaneously hosting a PPC campaign. Once your business organic rankings rise, you can reduce your bid for keywords. This helps to save on marketing costs and helps to slash the cost per lead acquisition.


Inbound marketing involves the creation of content that prospective customers have an interest in. It allows a business to nurture a relationship with such potential customers and increases the likelihood of greater conversions. The key is being able to distinguish the most popular keywords that are typed in to conduct an online search, to know for sure which keywords will offer optimal conversions. The use of a PPC campaign as part of the inbound marketing strategy offers a better insight into the most effective keywords for your business, to create more effective content. At present Google does not indicate which keywords attract organic traffic, which makes it more challenging to choose terms when creating content. The alternative is checking the analytics from other search engines or tracking keywords on your site’s blog posts or landing pages. For those using an Adwords campaign, the keyword information offers the relevant data.



Looking for Inbound Marketing ? Then Click Here for Free Consultation

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

Leave A Comment

Your email address will not be published. Required fields are marked *