How Important is SEO for your e-commerce Business? What can you do

Are you looking for ways to get an edge over your competitors in 2018? Then start reading more about the latest facts and figures that prove the importance of SEO for any business. Using SEO as a tactic can increase website traffic and leads. By using blogs, informative content, mobile-optimized websites, and video-rich content, businesses can harness the power of SEO to rank high in search engines.

How important is SEO for your e-commerce business

Let us take a look at why SEO is important for your e-commerce business and how can you improve your online presence and ultimately increase sales for your business website:


1- Improves organic reach

Organic search is a crucial part of any e-commerce business’s success. It amplifies the buyer funnel and ultimately completes conversions and increases engagement. Google is the number one search engine and owns about 75% of the search market. Almost everyone visits Google at least once a day to search for some sort of information.
By improving your SEO, you can become a high-quality website and a trusted source by Google which will work in your brand’s favor.


2- Increases visibility

Using specific keywords and other SEO friendly techniques, you can get your e-commerce website to rank higher in Google’s search engine results. According to statistics, it takes almost 5 to 7 brand impressions before a visitor will remember your brand. SEO helps in achieving increased visibility and impressions via search engine results.

For example, if you have an online leather jacket store use keywords like genuine leather or publish blogs which help people in styling their leather jackets to get quality traffic towards your website.


3- Builds brand credibility and trust

The reason why every brand should work on effective SEO techniques is to establish a high-quality website that provides a top-notch user experience. An easily discoverable website will increase the trust and credibility of your brand.

By using quality backlinks, positive user behavior, incorporating Google’s algorithm and other optimized on-page elements you can establish an authoritative website. However, this process takes a lot of patience, effort, and commitment. Just like it is the case in real-life, establishing trust is not an overnight process.


4- Generates higher ROI than other marketing channels

According to statistics from Search Engine Journal, SEO generated leads generate a close rate of 14.6%, as compared to a close-rate of outbound leads (like direct mail or print ads) which have a close rate of 1.7%.


5- Cost-effective marketing tactic

SEO is one of the most cost-effective forms of marketing. It helps you get high-quality traffic without spending thousands of dollars on marketing materials. After all, a person has already made the action of logging onto Google and typing in a keyword related to your product or service. Hence, the website visitor is already interested in taking a look at what your e-commerce website has to offer.



Implementing effective SEO tactics on a brand’s website is a great way to push your marketing efforts in the right way. It is a new age marketing technique that requires minimal investment while promising groundbreaking results. In this day and age, no brand can survive without boosting its web presence.

We hope this article was helpful in clearing up your doubts regarding SEO and its importance for any e-commerce business. Have you started working on your SEO strategy yet? Is it working for your business and helping you bring more visitors?

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

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