How to Do Keyword Research for SEO: Everything You Need to Know

Right now one of the most known terms on the internet is SEO, you can say that currently it’s the buzzword of the digital world and people are literally running a rat race to win this game. For those who are new to this term, SEO stands for search engine optimization, this is the one thing that decides the fate of your website, whether it’s going to stay on top of the Google’s search engine or not. And as far as keyword research is concerned, well, you can say that it’s more of a backbone to SEO and it is the most important factor that adds a lot to your Google or Bing ranking.

How to Do Keyword Research for SEO- Everything You Need to Know

What Is Keyword Research?

The words people enter on Google to find information on a particular topic is known as the keywords. And if you want your website to come in the search results every time someone uses Google, then you need to make some extensive keyword research first and find out the common words people use and type in the search engines. For example, if you are someone selling a whitening toothpaste on your website, then your possible keyword will be “best whitening toothpaste of 2018” because people will usually enter this exact keyword while they are making a search on Google for a good whitening toothpaste.


How To Do Keyword Research For SEO?

1. Write down a list of the important topics that are related to your business

Before heading to the keyword research thing, you should first know about your own business and what’s it about. You have to identify the relevant topics that are related to your business or company that you run. In order to shortlist those 5 to 10 topics you first have to be in the shoes of the buyer and think of all the possible topics that your target audience will search in order to reach your website.


2. Identify the keywords for each topic

Once you are done writing down your important topics that need your focus, you now have to make some keyword research for all those topics. The keyword phrases should be the ones that you think are important to rank high in the SERPs because there are chances that your target audience is also using those specific terms to make searches. Again for this, you have to be in the shoes of your customer and think of all the main keyword phrases anyone would use to search for a particular topic that is relevant to your website.


3. See how your competitors are ranking for these keywords

It’s not possible that all your keywords will be 100% unique, in fact, there are chances that most of your keywords are being used by your competitors already. So, this is where you should think wisely and see what results are those particular keywords bringing for your competitor. Also, understand what keywords are being used by your competitors to rank high, this can be a great step for you as you will also be able to think of relevant keywords and bring your website on the top of the Google’s search engine.



This is how keyword research is done and these three are the main steps that can help you find out some amazing and effective keywords for you that can make your SEO game strong.

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

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