What Can You Expect From Your SEO Company?

“Do I really need an SEO company to improve my search engine ranking?” As SEO is still a relatively new field in digital marketing, there are still many doubts and uncertainties when it comes to its impact. However, there is no doubt whether your business needs it to be ranked highly on search engines like Google. As customers are now researching and even purchasing online, the better ranking your website has, it will be easier to convert them into customers.

The only way to achieve a better ranking on the search engine result page is by optimizing your website. If you want to do it properly, you will need to hire an SEO agency as there are a lot of tools, methods, algorithms, trends and strategies you need to be familiar with.

What Can You Expect From Your SEO Company


Hiring an SEO Company

If you decide to hire an SEO company, make sure you hire the one that has a good reputation and portfolio. In case somebody optimizes your website the wrong way, not only will your online visibility suffer but also your business results. Moreover, if you hire the wrong agency, you will need to hire another one who will fix this mess.

So, when talking to companies, always ask for references and make sure they understand what you want to achieve with your website optimization. The optimization process is divided into two main processes: analysis and optimization.

The analysis involves your website structure, website content, current conversion rate and all off-page online elements. An SEO company will perform a complete analysis of your website to detect what needs to be improved or removed. When optimizing, they will work on your website structure and code, on-site website content and take care of all elements of your off-page online presence.

All of these activities will ensure your website gets the online attention it deserves. Hiring an SEO company will also help you achieve the results you want much faster.

When to Hire an SEO Company

If you want to have more traffic on your website, achieve better sales results and earn more money, you should hire an SEO company. A well-optimized website helps your business and maximize your impact. It will help you reach your potential customers who are searching for similar products or services you’re offering and engage them on a deeper level.

In this digital age, you can’t expect to have great sales results if you don’t have a quality SEO strategy. Your website needs to be built, created, updated and optimized in a way it attracts new visitors all the time. To do it successfully, you will need to have content that is valuable to your audience. All of this is something that SEO companies can help you with.

How to Choose the Right Company

You have to be careful when choosing an SEO agency because not all SEO professionals are equal. Some of them will be focused so much on achieving fast results that their tactics will be short-term and the results will vanish very quickly. Not to mention that some of them still use black hat techniques which can result in penalties.

So, how to recognize a good SEO company that will know how to deliver what you need? Start by looking into their past projects. See which their past clients were and what results did the company delivered to them. If their past projects helped a lot of companies to rank better on Google, it means they can probably help you too.

Another thing that is important is to see if they provide customized services. Are their services tailored to match your unique goals and the nature of your business? The SEO company you choose needs to understand your business and your audience.


If you want your business to fulfil its potential, you have to invest in optimization of your website. It will bring you so many benefits, from the increase in your traffic numbers to establishing meaningful relationships with your existing customers. Just make sure you choose the right SEO company and enjoy the results!

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

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