How to Market Yourself as a Professional Blogger and Turn Your Side-Gig Into a Full-Time Job

Wouldn’t it be great if you could sit at home all day, make your own schedule, travel as you’d like, and STILL be able to pay your bills?

How to Market Yourself as a Professional Blogger

Unless you are a lucky heir or heiress to a multimillion-dollar estate, chances are you won’t be so lucky.

However, if you have patience, a knack for words, and know everything about something or something about everything, becoming a professional blogger might be for you! Before you make any uncertain career changes, it would be wise to learn more about this industry and how to market yourself efficiently.

We have put together a quick guide to becoming a professional full-time blogger in order for you to make the jump. Keep reading for more information!


Professional Blogger: Let’s Talk Money

Many people blog part-time as a way to earn extra income or to make ends meet. If this is you, you might think that there is some type of formula to know how much you will make should you choose to write full-time.

The only way to know this is to write as much as you would in a ‘full day.’ Include your break times, editing, and research. Once you’ve figured out what you can write in a day, you’ll need to consider the variations of pricing per client. Unfortunately, some pay far less than others.

Many professional bloggers set a daily financial goal or a daily word goal to ensure they meet their needs. Setting the monetary amount is best for newer writers as sometimes speed is a factor.


Acquiring Clients

You may already have one or two clients that you write for. Depending on the type of work that is assigned, you may need to find other ones to fill in the gaps.

A great way to do this is by becoming a contributor to different websites. There are a few sites that will tell you how you can get paid to blog and list numerous places that are always hiring writers.

Another great option is to find sponsors for your own blog. This can be difficult if your blog is small, just starting, or only has a few followers. However, if your following is substantial, it is worth looking into sponsorship.


A Word About Freelance Sites

Type in the words, ‘freelance sites‘ to any search engine. You will find countless pages that are designed to connect freelancers and the people that need them.

These services can be a great tool to meet clients, but after a relationship is established, consider taking the work outside of the site. This is due to the fact that these services charge upwards of 20% of any money made.


Tying Things Together

Overall, becoming a professional blogger isn’t difficult if you are willing to put in some time and effort. Eventually, you’ll be able to make your own schedule (outside of deadlines) and live a fulfilling, low-stress lifestyle.

A final tip to consider would be to take a crash course on search engine optimization if you haven’t already. Many clients actively seek writers who have a working knowledge of SEO and are willing to pay more because of it.

If you’d like more information on SEO and how it can make you a successful blogger, check out our blog!

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

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