SEO Trends and Predictions for 2022
After the pandemic, many things changed in lifestyle and professional life. There were also several changes in the preference and operations of the search engines. These changes are for providing better results on the search engines. Following the SEO trends will help in improving the ranking and traffic on your website.
Earlier mobile-first indexing was not that crucial. But now you need a mobile-first indexing website for good ranking. Websites with a good mobile-friendly interface will be ranked higher. If your website is not mobile-friendly then your website ranking may drop. It’s time to improve the mobile strategy of your website.
Check the website’s index using Google Search Console. Open the Console and go to Indexing crawler. If it shows Googlebot Smartphone that means the site is already in mobile-first indexing. In case you see any indexing issues, repair them immediately. Now check whether your site is mobile-friendly or not. For this, try using Google’s Mobile-Friendly Test. When the website is not mobile-friendly; change it to responsive web design.
Core web vitals
Google has added a new ranking term as core web vitals. CWV defines the page experience signals. It is used along with other existing ranking signals like HTTPS security and mobile-friendly. As you know, now you can perform several tasks using only your mobile phone. People always carry their phones which means they browse mostly on the phone instead of the desktop. Google is focusing on enhancing the user experience.
The user can check the CWV of his page using tools like PageSpeed Insight, Search Console, etc. Your site must have a better loading speed. If the page is taking more time, people will close it immediately. Your web pages must load immediately for a better user experience. For improving the speed, you can reduce plugins, compress the images and prevent redirects.
Now, most of the shops are on the internet. Many of them have e-commerce websites where the person can easily buy the item online. The local businesses are also adding themselves to Google My Business. Now the Google My Business listing has become crucial for good traffic. Google has made some changes according to business requirements and customer preferences.
If you haven’t listed your site on GMB then add it and verify immediately. Always add accurate information on GMB. In case you have GMB then make additional changes like safety measures, no-contact delivery, appointments, running hours, etc. It will help the people and Google to get more data about your business. Adding all this information will help in improving the ranking.
Google BERT and AI
The update on Google algorithms and SEO Trends works for a better user experience. Now the changes on semantic search BERT to understand the language. You have to write the content for the users. Earlier, people often wrote anything and added keywords for ranking. But now the content on your site matters a lot.
The content must be understandable and written in easy language. Always write the content for your audience. First, think about what are the expectations of the readers from your content. Write according to the readers’ requirements. Always use a good heading that can tell about the content. Add lists and subheadings for easy understanding. If you have structured content on the webpage then it will rank better on the search engine.
After the pandemic, lots of businesses are moved to temporary or permanent remote work. Due to this, voice searches are increasing day by day. There are lots of people who use voice search over typing. Millions of people around the globe are using smart speakers such as Amazon Echo.
Google is working to improve the search analysis over voice. You can improve the voice search by targeting long-tail keywords. Add keywords like one person is asking something to another. For example, for a coffee shop search, you can add keywords like Coffee shop near me. The question-based long tail keywords rank better on the search engine and also worlds well on voice searches.
Importance of E.A.T.
E.A.T. has always been necessary for website ranking. But in 2022, expertise, authoritatively, and trustworthiness have become more crucial for the website.
Google is focused on providing a good ranking to those pages that are offering better content. For improving E.A.T. of the website; you have to work on content quality as well as SEO of the website.
Video becomes crucial
As always, the video will still dominate the search results. Before creating the video, you should understand which type of video content will be helpful. Making review videos on older products and services won’t be helpful as everyone knows about them. Creating videos on new things, reviews on new shows and services can help a lot. Don’t spend too much money on video productions.
There are several video editing tools available for free. You can also create videos through SNSs like Instagram TV, reels, etc. If you don’t have a YouTube channel then create it now. You can take advantage of YouTube SEO reliably. Also add the correct thumbnail, meta description, title, etc. Make your to embed these videos on your website. Always optimize the videos so the webpage can load quickly.
Renovate your old content
Adding quality content is necessary but what about the older posts on your website? Add new posts which have good content. Also, check all the older posts on your website. If you see any post whose quality is not good then make edits. Remove any stuffed keywords, add required images and content.
Check all the entities on the post and then update it. Once all the content of the website enhances, you will see excellent growth in the views and ranking. Some people add lots of posts without checking their quality. It won’t help unless you improve the quality of the pages. Add only required content with better quality and SEO.
Your website must perform well on mobile devices. Mobile user experience will surely affect the ranking. Try to personalize the site’s content depending on the users’ requirements. Now the full focus is on mobile users.
You have to make changes to the website interface according to mobile devices. Now it’s time to migrate your site to mobile responsive. Perform good on-page and off-page on your website for improving ranking on SERPs.