Top 7 key secrets of winning website design

Your website design can be one of the key elements of success. If you have an e-commerce or blogging website; you need a reliable and attractive website. Many businesses have potential and can’t do better due to poorly designed websites. If you don’t have a good website then your business won’t perform well on online platforms. A better-designed and managed website not only looks work smoothly but also helps in growing the business. On the internet, your clients can only look into your work from the website. A better website means a better view of your business.

Here’s 7 key secrets of winning website design

Work on website appearance

Your website appearance matters a lot. If you don’t want to fall behind then work on the website’s appearance. The first impression of the website is the design.

Work on website appearance

If the design is not good; many visitors will close the website in seconds. For attracting more customers to your business; the user must use a better design for the website. If the website is not good; people will believe the same as for your business. Well-designed websites provide a positive impact on the business. Search for the top website designs. The design of the website can help in communicating with the visitors. When the appearance is good; people will be eager to check it out. A good appearance helps in holding the visitors on your site.

Quality Content

Your visitor will only like the website if he is getting what he wants. Always work on the quality of the content. The great website design helps in holding the visitors. But the visitor is here to get the information. He will only engage on the site if the content is relevant. Think like a visitor and try to explore what you expect from a website. Now provide all those things on the site.

If you are a technical or fashion blogger; try to create a more informative website. Reach out for the things your visitors are searching for. On the homepage, you must tell about your business and what services you are providing. If anyone is visiting the website; he can easily understand what the website is all about. Always use customer-oriented text so people won’t have issues with reading. Instead of the business; think about the visitors’ goal. Why are they visiting your site and what do they want? If your website can fulfill their needs; you are getting regular customers. 

Better Navigation

Navigation is very important for the website. If the website seems complex; people won’t wait to close it. In an e-commerce or blogging site; create navigation that is easy to understand. Good navigation is a part of better website design inspiration. Your visitors are of different age groups; not everyone can get into complex technicality. Use navigation that can serve better on the website.

Instead of re-doing the website design; create a blueprint about the navigation and then create the website. The customer should easily get to the page he requires. Remove the complexity and create a navigation channel for an easy interface.

SEO friendly website

SEO is one of the main entities of the website. Without this, people can’t find your website. Even if you have an attractive site; people will be unable to get your website. To make your website visible; you have to perform SEO. You can either ask the SEO analyst or you can also perform a few things to make the website SEO friendly.

Several activities can help in making the website more user-friendly. Most of the SEO techniques are used after creating the website. But there are a few things you must use while creating the site. Always add user-friendly content. Don’t ever add plagiarised content to your website. Instead of a complex website; create a simple one so the search engine can easily read it. People often use graphics or flash animation. Your search engine can’t read the embedded text on the website. Use simple text which can be easily read but the search engine. Search for quality keywords and add them to your content. Don’t use irrelevant keywords and you won’t get the potential visitor for those. You can use the longtail keyword to get more visitors. Read about the search engine algorithms and then create title, meta, and keyword according to the SEO requirements. Good SEO will help to provide better search engine ranking and you can get more traffic on your site.

Add the content regularly

If you have an e-commerce website then you should add new items regularly. Make sure all the items are well-maintained. For a blogging website; you must update it so you can make regular visitors. If you don’t update the website timely; people won’t take interest in your website.

For performing well on the online platform, keep the website well-maintained. Check for outdated offers and announcements. Remove those announcements and provide new information. Your website should have a user-friendly CMS which can be easily updated and maintained. 

Communicate with your customers

Communicating with the users is necessary. You should create a form where you can collect the name and email addresses of the visitors. Send them emails regarding new offers and announcements. Always have good contact information where the visitors can find you. If any person is facing a query; he can contact you directly.

Easy contact and early reply help in creating good bonds among the customers. If you won’t reply to their queries; they won’t be confident in either believing in your business or not. Add phone number, live chat, email options so the customer can easily find you. Use a newsletter so your customers can get to know about new deals and offers.

Make good use of social media

Now your social media account is not only for making online friends. It has become one of the best digital marketing platforms. Create business accounts on Facebook, Instagram, Twitter, and other social media platforms. Always add the website link on the page so people can find the website easily.

Start blogging and share content regarding your website. It will help to get more views on the site. Provide the forums so the customers can interact with you. Always add the share button so your visitors can share the content with others. Using social media; you can find the people who are interested in your business. Using this platform you can tell more about your business and get loyal customers. 

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

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