How to Build a Business with Content Marketing?

Content marketing has become a good business where people tell the people about services, products, and companies. It is also one of the best ways to engage more customers in your business. With successful content marketing, you can drive good traffic for your business. But you have to follow the correct strategy to build your business with content marketing. 

To Build a Business with Content Marketing?

Set a mission and goals

Before you start content creating, always have a mission. Without setting the perfect goal, you can’t achieve anything. Setting goals helps to focus on the work. Set the goals on different working states. When you set the goal, you have a clear idea of what is the main focus. It will help to keep you on the correct track of content marketing.

The common mission for content marketing

  1. Targeted audience
  2. Content to reach the audience
  3. Your profit

Always have a mission statement that allows the audience to know about your content. After creating the mission; now check for the goals.

  1. Improving revenue to as a result
  2. Good sales and better leads
  3. More traffic on your site helps to reach your other goals
  4. Improvement on your business
  5. Better SEO to derive more traffic
  6. Less marketing costs
  7. Good social media engagement

After setting the goals and mission for your business. You can start the actual implementation for content marketing. 

Establish the KPIs

The most prominent way to achieve the goals is by making them specific and measurable. Always set the key performance indicators for your work. These KPIs will help you to achieve the goals by proving the milestone. In the KPIs, you can check your sales, traffic, revenue, SEO, and various other things like digital marketing, etc.

  1. Set the following KPIs for your content marketing business
  2. Particular revenue target for a month, quarterly or yearly
  3. A certain number of new mail subscriber
  4. Amount of increased traffic on the content
  5. Ranking on the pages on search engines
  6. Enhanced number of comments and shares

Along with all these KPIs, you also have to check for the expenditure on marketing. Always have a correct track of the money you have spent on running the campaigns. 

Know about your audience

If you want to do better in the content marketing industry, always know about the audience. Your business will only be successful if you are targeting the correct audience. Start collecting the demographic data. Collect the visitor, subscribers, SNS followers demographically. Now analyze the audience according to gender, age, income, and education.

Once you analyze the correct audience then you can create content according to them. For getting this data, you use Google Analytics. Open google analytics and open the audience tab. Now go to interests> Overview. You will get all the required information and then create the content. You can also check these details on SNS like Facebook Page Insight or Twitter Analytics. For getting better information on your audience, always get feedback. Ask them about the current content and what are the content requirements. You can create forms to get audience feedback.

Check your current position

There are lots of other businesses that are providing the same content as yours. You have to check where your content stands and how to get a better spot. Always have an eye on others who are working better than you. Now you have to check what type of content is benefitting you more. Compare the views and shares on your content.

You can audit your pages on tools like SEMRush, Aherfs, etc. Using these tools, you will get full analysis like content length, backlinks, social shares, etc. Now check the search engine ranking, content shared, links to know which content is working fine and which requires changes. Also, check for the keywords, questions of audience, ranking, etc.

Find the best content channels

You have to find the best place to share your content. Check for the channels where you have a good online presence. Always focus on the things which are working the best. Again, you can search for the best channel for the content using google analytics tools.

Go to the Overview tab and check which social network is working well. There are various other tools that allow you to find the best channel by checking the network, content type, top content, etc.

Decide the content type

When you start content marketing, you have several topics, genres for the blogs. But all the content doesn’t work the same. Some content works well whereas some have fewer views. You have to check for the responses toward the content. Always have the central core on your site which can be reshared on other sites.

Check for the blogs which have strong results. Check for the keywords which are easy to target and provide you with a good audience. Say you write reviews and recommendations on movies. Check which type or genre is working well. Add more similar content on your website to get more traffic. For better results, always write in a way that is easy to read. 

Identify the resources

Once you know the content type; check for the resources. You need lots of things for content marketing. Managing all the things alone is difficult. You require a team, tools, and other resources for content creation and marketing. All these things depend on the business size. If you have a company and team, talk to them about the content and tools they require.

If you are working alone then search for freelancers who can provide the content or other requirements like podcasting, video creation, etc. Once you get the team, now you can start creating the content. Get the content outline approved then write a post. Add the required images and send the post to the editor. He will check the post and make the required changes. Now upload the content and publish it. 

Make a content calendar

You need a good strategy for better growth in content marketing. Have a calendar to set the number of content you publish weekly or monthly.

Post a decent number of contents. Less content on the website means less revenue. But if you add lots of posts per week; you can’t perform other work like SEO and other essential steps. Create and post the content according to the team. 

Create content

After measuring all these things, now you can start creating the actual content. Check for the topic and start researching it. Create a good heading and start writing the blog.

Always add subheadings that are helpful for reading and also good for SEO. Add good meta for the blog as the visitor can only see the heading and meta. Your blog should have a good length that can provide all the essential entities on the blog. Always add good keywords which can target good viewers for the blog.


After content creation, you have to market your content. There are several techniques like email marketing, guest blogging, etc to market the content. You have to spend some funds on marketing. After proper marketing, you will get good results such as an increased number of views, good social shares, etc.

Now you can measure the results and check what content is providing good revenue. Also, check where the content is not working fine and why. Provide better SEO and other marketing strategies for excellent results for your content marketing. 

Post Author
Lucy Orloski
Lucy Orloski, Content Community Manager in SEOHeights, a Canada based digital marketing company, has worked in a number of capacities in marketing since 2008. She provides consultancy for increasing traffic through search engines, social media, email marketing and improving the site and page conversion rates to increase sales using existing visitor traffic. If you want to increase traffic, sales or want branding of your business then contact me

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